The North Face
The North Face, American outdoor exploration brand started life as a climbing equipment store in San Francisco in 1968. Since then North Face has become an iconic brand from the slopes to the streets, branching out from unforgiving high quality outdoor gear for mountain enthusiasts into a streetwear brand for the fashion conscious. The instantly recognisable half-moon logo takes inspiration from ‘Half Dome’ in Yosemite National Park that finishes off every North Face item. These days no wardrobe is complete without a North Face.